SHOP BY RANGE
ALL YOU NEED FOR STARTING SOLIDS
OUR DIFFERENCE
Dishwasher & microwave safe
Safe for Baby
and the Planet
Supports development
Australian designed & owned
SAFE CHOICE FOR YOUR LITTLE ONE
Our products are made from 100% food-grade silicone, free from harmful chemicals like BPA, phthalates, and PVC.
Soft, non-toxic, and hypoallergenic, silicone is gentle on delicate baby skin and teeth, making it perfect for teething and mealtime. Unlike plastic, our silicone products do not leach harmful substances, ensuring your baby is only in contact with safe materials. Plus, silicone is highly durable, easy to clean, and naturally resistant to bacteria, offering peace of mind for parents and a safe, fun experience for babies.
Ergonomically designed, our clever essentials are perfect for young babies as well as older children.
PRESS & AWARDS
DESIGNED BY A MUM FOR MUMS
Introducing our silicone feeding range, designed by a mum for mums. Perfect for babies beginning their solids journey, as well as toddlers and preschoolers, our versatile feeding necessities are ergonomically designed to encourage self-feeding, enhance bub's fine motor skills and promote independence.
Designed with convenience in mind, our tableware is microwave, dishwasher, and freezer safe, meaning cleaning up after mealtime is easier than ever. The neutral color palette fits seamlessly with any kitchen décor, adding a stylish, minimalistic touch to your home. Plus, the durability of our products means they will last through countless meals, snacks, and toddler years.
SMALL BUT CHIC
"MY PURE is an Australian brand creating premium children’s essentials. Their range of stylish and playful baby dinnerware and toys is crafted from quality materials with an uncompromising commitment to safety, functionality and sustainability. All products are designed to make meal and playtime fun and easy" ,
BRITISH VOGUE July 2024 issue
RAISING A GREENER GENERATION
At MY PURE, we believe that caring for the environment starts with the choices we make for our children. As parents and caregivers, we want to give our little ones the best—while also protecting the planet they’ll inherit. That’s why we’ve created our line of eco-conscious silicone children’s tableware, designed to reduce the need for single-use plastic and foster sustainable habits from a young age.
GET TO KNOW US
MY PURE was created with passion to deliver the best baby and toddler essentials which are safe, eco-friendly and durable.
As a mum of two, I know parenthood can be hard. Our products help make it easier. We carefully design and test every one of them to make sure we create a functional yet stylish option for a modern family by combining a timeless, feel-good aesthetic, memorable pops of colour and uncompromising commitment to the safest, highest quality materials.
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