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The Importance Of Open-Ended Play In Children

Children learn about the world around them through play, and one type of play particularly important during early years is open-ended play. This is when children are free to use their imagination and creativity without any specific goal or rules and instructions.


child playing with silicone stacking toy MY PURE

Open-ended play provides opportunities for children to practice important cognitive skills such as memory, attention, and perception.


When children are able to direct their own playtime, they are exercising their decision making abilities. This can be a key way to help your child grow their self-esteem as they become more independent and confident within the play space and beyond.


A great way to assist with free play is providing your child with safe open-ended toys to encourage them to explore more complex thinking and decision making, for example quality building blocks or stacking toys.


Why choose MY PURE silicone stacking toys


Our selection of silicone stacking toys will keep your little one entertained for hours, enhancing their fine motor skills, hand-eye coordination, visual perception and shape recognition. It also improves their understanding of cause-and-effect and ability to concentrate. Stack, play and explore with this captivating toy, made from ultra thick high quality food grade silicone, easy to clean and eco-friendly.


  • Minimalist & functional

  • Made of premium food grade silicone

  • BPA, phthalates and lead free

  • Eco-friendly

  • Easy to clean

  • Perfect size for little hands


Open-ended play is essential for all ages, particularly children five and under. This is a time when children are experiencing the most significant amount of brain development in their lives, studies show that 90 percent of brain development occurs before the age of five.


Play is the highest form of research.” – Albert Einstein


Visit our website to discover the collection of our open-ended toys www.my-pure.com.au







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